by Carla Beth | Feb 8, 2017 | Business, Communication Strategy
Consider the following figures. 65% of companies say their biggest marketing challenge is generating traffic and leads (Hubspot). 91% of people find ads intrusive and 81% say they’ve left a website after encountering a popup ad (Hubspot 2016). 89% of marketers say...
by Carla Beth | Feb 1, 2017 | Communication Strategy, Copywriting
Don’t know your copy from your content? Not sure whether PR is the same as marketing? Wondering where to start with a communication strategy for your small business? Read on for an overview of 14 key terms that will help you plan your communication strategy. Audit...
