by Carla Beth | Apr 11, 2017 | Communication Strategy
Consider these figures for a moment. On any given night, in Australia, 1/200 people are homeless, nearly half of whom are women. And … Domestic violence is the leading cause of homelessness. Almost 2 million Australians (2013 figures) over 15 have experienced...
by Carla Beth | Mar 29, 2017 | Business, Communication Strategy
Throughout March, I’ve highlighted businesses, organisations and individuals who are making a difference in the lives of women – and how they are using public relations or other marketing tactics to do so. This week … 3 female-led, Australian businesses who...
by Carla Beth | Mar 14, 2017 | Communication Strategy
Throughout March I’m highlighting brands, organisations and individuals who are making a difference in the lives of women – and how they are using public relations or other marketing tactics to do so. This week … 3 awesome schools (and their teachers)...
by Carla Beth | Mar 8, 2017 | Communication Strategy
Today is International Women’s Day, a day where people around the world raise awareness of the continuing need to promote gender equality and celebrate women’s achievements. Here at C Beth Anderson Communication, I’m marking #IWD2017 by highlighting a range of...
by Carla Beth | Mar 6, 2017 | Communication Strategy
This Wednesday, March 8, is the United Nations’ International Women’s Day. Using the hashtags #IWD2017 and #BeBoldForChange brands, organisations and individuals online and off are celebrating the role of women in their communities and playing their part in:...
by Carla Beth | Feb 8, 2017 | Business, Communication Strategy
Consider the following figures. 65% of companies say their biggest marketing challenge is generating traffic and leads (Hubspot). 91% of people find ads intrusive and 81% say they’ve left a website after encountering a popup ad (Hubspot 2016). 89% of marketers say...
